With today's cut-throat scenario where competitors are fighting tooth and nail for space in the market, trying to compete just on price can be a quick road to ruining one's business. Contrary to the common perception, customers will not always decide on a product because it is priced low. So it is of utmost necessity that a company stop trying to compete on the basis of price alone. Buyers see price as only one component of the bigger picture of value that includes customer service, information on the products and follow-up they receive from the supplier. read full article..
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